Services

Strategic Marketing

Telling your brand’s story includes more than technical specs, the winemaker’s philosophy and the viticulture. We make it personal, introducing the personalities behind the unique wine. Whether you are new with a shoe string budget or well established, we tell your story, and get it to the people who will care. Many factors contribute to wine buying decisions and ultimately brand loyalty. We capture your audience and pave the way for the rest that happens in the glass.

Public Relations

We create content for for harvest reports, seasonal releases and email newsletters for your mailing list. We make contacts with writers and bloggers and encourage personal relationships via press releases, winery luncheons, visits, and press packets that make their job easier. We handle sample distribution to critics and writers.

“A good PR story is infinitely more effective than a front page ad.” - Richard Branson, notorious for publicity stunts

Social Media

With your story in mind, we plant the seed and help it grow. We water it daily with consistent marketing and social media efforts. The key is consistency, connecting, and being relevant to what matters to the target consumer: Things we tweet and instagram and Facebook may include: What foods go with our wine, recipes, experiments, failures, videos, neighboring wineries. the AVA. Promote anything and everything that relates to your winery, building community on wine boards.

On Call Brand Management

This is a truly unique offering for the small winery who does not have a full time support staff, and has the usual very busy winemaker. Problems arise because distributors and media events need winery representatives often at the peak harvest times- we are for hire. We are on the next plane, with our wine bag to tell the story, and pour the wine, with dedicated attention to you! With years of experience in sales, we can do spot check in with large accounts, area reps, really anything that is needed.

Event Production

Bringing people together over your wines. Trade and consumer events is an offering within “On Call Brand Management”, pouring the wine and telling the story as only a truly invested partner to the winery could. We also arrange luncheons, wine dinners and creative media visits. All are conducted with the utmost attention to detail, with printed information, branded swag, creative opportunities sought to promote.