Services

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.”- Brian Halligan, CEO of HubSpot

With 9000+ wineries in the US, why will they pick up your bottle?

Strategic Marketing

Telling your brand’s story should include more than technical specs, the winemaker’s philosophy and the viticultural. It should show the introduce the personalities behind the wine that make it unique. Whether you are new with a shoe string budget or well established in the field. We tell the story with respect, and make sure we get it to the people who will care. Many factors contribute to wine buying decisions, and many reasons build brand loyalty. We tap into that full potential by capturing your audience, and the rest will happen in the glass.

Public Relations

We create content for harvest reports, seasonal releases and email newsletters for your mailing list. We make contacts with writers and bloggers and encourage personal relationships via press releases, winery luncheons, visits, and press packets that make their job easier. We handle sample distribution to critics and writers.

“A good PR story is infinitely more effective than a front page ad.” - Richard Branson, notorious for publicity stunts

Social Media

With your story in mind, we plant the seed and help it grow. We water it daily with consistent marketing and social media efforts. The key is consistency, connecting, and being relevant to what matters to the target consumer: Things we tweet and instagram and Facebook may include: What foods go with our wine, recipes, experiments, failures, videos, neighboring wineries. the AVA. Promote anything and everything that relates to your winery, building community on wine boards.

On Call Brand Management

This is a truly unique offering for the small winery who does not have a full time support staff, and has the usual very busy winemaker. Problem arises because distributors and media events (ie Wine Spectator Grand Tasting) need winery representatives always at the time of harvest, or other inopportune times- we are for hire. We are on the next plane, with our wine bag to tell the story, and pour the wine, just as if it was our own. With years of experience in sales, we can do spot check in with large accounts, area reps, really anything that is needed.

Event Production

Bringing people together over your wines. Trade and consumer events is an offering within “On Call Brand Management”, pouring the wine and telling the story as only a truly invested partner to the winery could. We also arrange luncheons, wine dinners and creative media visits. All are conducted with the utmost attention to detail, with printed information, branded swag, creative opportunities sought to promote.